In a significant shift for soccer fans in the U.S., Apple and Major League Soccer (MLS) have announced that starting with the 2026 season, all MLS matches will be available to Apple TV subscribers without any additional fees. This marks a departure from the current model, where fans have needed to purchase an MLS Season Pass to enjoy live games.
A New Era for Soccer Streaming
Since its launch in 2023, the MLS Season Pass has been a standalone subscription offering, allowing viewers to stream matches either independently or at a discounted rate if they were already Apple TV subscribers. However, as of next year, this separate subscription will be phased out, streamlining access to MLS content for Apple TV users. This move aligns Apple with its strategy to bundle more premium content into its existing services, similar to its recent announcement regarding Formula 1 streaming.
What’s Included in the Package?
According to the official announcement, fans can look forward to a comprehensive lineup of soccer events included in their Apple TV subscription. This encompasses every regular-season match, the annual Leagues Cup tournament, the highly anticipated MLS All-Star Game, the Campeones Cup, and the Audi MLS Cup Playoffs. Essentially, subscribers will have a front-row seat to the entire MLS experience without the hassle of managing multiple subscriptions.
The End of the MLS Season Pass
The conclusion of the standalone MLS Season Pass subscription will take effect at the end of the 2025 season, marking a pivotal moment in how MLS games are consumed. This change comes on the heels of earlier reports indicating that such a transition was in the works, suggesting a strategic pivot by both Apple and MLS to enhance viewer engagement and streamline content delivery.
Implications for the Streaming Landscape
This decision not only reshapes the MLS viewing experience but also reflects broader trends in the streaming industry. As competition intensifies among streaming platforms, companies like Apple are increasingly bundling content to provide greater value to subscribers. This strategy aims to retain existing customers while attracting new ones, particularly in a market where consumers are becoming more selective about their subscriptions.
Looking Forward
As soccer continues to grow in popularity across the United States, the integration of MLS games into Apple TV could be a game-changer. The 2026 season will also coincide with the FIFA World Cup, which is set to be hosted in North America, further amplifying interest in the sport. Apple’s move to offer MLS games at no extra cost may provide a significant boost in viewership and engagement, positioning the platform as a key player in the sports streaming arena.
Conclusion
With this strategic shift, Apple is not just enhancing its service but also reshaping the way soccer fans interact with the sport in the digital age. As we approach the 2026 season, this development promises to usher in a new era of accessibility and excitement for MLS fans, solidifying Apple TV’s role as a pivotal player in the streaming landscape.
Original story: The Verge
