Apple’s “Surprise and Shine” event is scheduled for September 9, 2026, at 10:00 a.m. Pacific Time, promising a range of new products and features. This event marks a pivotal moment for Apple, particularly with the introduction of its first foldable iPhone.
Event Highlights: Foldable iPhone and More
During the upcoming event, Apple is expected to announce its 2026 iPhone lineup, which includes the new iPhone Ultra and iPhone 18 Pro models. The foldable iPhone is anticipated to be a standout feature, showcasing a new design approach for the company. In addition to the iPhones, new Apple Watches and a fresh set of AirPods are also likely to be revealed.
Leadership Transition at Apple
This week also marked a significant leadership change at Apple, with John Ternus succeeding Tim Cook as CEO. Ternus, previously the hardware engineering chief, expressed gratitude to Cook for his leadership over the past 15 years and shared his enthusiasm for the upcoming product launches in his first memo to employees.
Pre-Order Timing Adjustments
Following the event, pre-orders for the new iPhone models are expected to start at an atypical time. Traditionally, pre-orders begin at 5:00 a.m. Pacific Time on the Friday after the event. However, due to the timing coinciding with the 25th anniversary of the 9/11 attacks, Apple will reportedly initiate pre-orders at midnight Pacific Time on Saturday, September 12.
New Features in iOS 27
iOS 27 is set to introduce a feature called iPhone Handoff, which allows users to share a phone number between devices. This feature will require carrier support and involves using a primary eSIM on one device and a companion eSIM on another. The phone number will automatically switch between devices based on which one is unlocked.
Foldable iPhone Ultra and MagSafe Charging
The foldable iPhone Ultra is expected to support MagSafe charging, despite earlier speculation that this feature might be omitted to accommodate its slim design. Recent insights suggest that MagSafe will indeed be included, enhancing the device’s functionality.
Apple’s Response to AI Demand
In response to a surge in demand for AI-capable hardware, Apple has accelerated the release of new Mac mini and Mac Studio models. This shift aims to meet the needs of enterprise customers seeking powerful machines for AI applications. The company has highlighted the increasing interest from business sectors, leading to the early announcement of these models.
This article was produced by NeonPulse.today using human and AI-assisted editorial processes, based on publicly available information. Content may be edited for clarity and style.
