Cisco has made significant branding and design changes, announcing that the company formerly known as Pure Storage will now operate under the name Everpure. This rebranding aligns with the company’s goal to evolve its identity and approach to data management.
Rebranding Strategy
The decision to adopt the name Everpure, which is also associated with an Australian purified water company, signifies a shift in the company’s focus. CEO Charlie Giancarlo stated that the new identity represents a transformation from traditional storage solutions to a more dynamic and resilient data management system. Giancarlo emphasized that this change reflects the company’s commitment to helping customers maximize the potential of their data.
Visual Identity Changes
The rebranding will involve changes to the company’s email domain and product branding. However, the new logo for Everpure maintains a close resemblance to the previous Pure Storage branding, avoiding extensive alterations in design elements. This approach suggests a strategic decision to retain brand recognition while signaling a new direction.
Innovative Design for Room Kit Pro G2
In addition to the rebranding, Cisco has introduced the Room Kit Pro G2, a device designed to enhance meeting room connectivity through integrated cameras, microphones, and speakers. The design of this product draws inspiration from titanium camping spoons and car bodies, focusing on aesthetics and structural integrity. Cisco’s VP for design, Gavin Ivester, noted that the new design incorporates subtle ridges that reduce the wall thickness of the enclosure, resulting in a lighter and more durable product.
Environmental Considerations
The redesign of the Room Kit Pro G2 not only improves its visual appeal but also contributes to sustainability efforts. Cisco claims that the new design saves one kilogram of metal per unit, effectively eliminating the equivalent mass of 16 vintage Volkswagen Beetles from its supply chain. This reduction highlights the company’s commitment to efficiency and environmental responsibility in its manufacturing processes.
This article was produced by NeonPulse.today using human and AI-assisted editorial processes, based on publicly available information. Content may be edited for clarity and style.
