Nintendo has announced a significant Customer Appreciation Sale that will commence at midnight ET on September 13 and continue until September 26. This promotion is reportedly one of the company’s largest to date and is made possible by approximately $300 million in tariff refunds received from the U.S. government.
In a statement, Nintendo indicated that the sale is a way to express gratitude to its players for their ongoing support. The company noted, “While Nintendo absorbed most tariff-related costs, the refunds helped make promotions like this one possible.” This suggests that the refunds have provided a financial cushion that allows for such discounts.
The sale will be available across various platforms, including the eShop, Nintendo Store, and participating retailers. Discounts of up to 30 percent will be offered on a wide range of products, including digital games, bundles, downloadable content (DLC), physical games, Amiibo figures, accessories, and other merchandise.
In recent months, Nintendo has adjusted the pricing of the Nintendo Switch 2 in the U.S., Canada, and Europe, citing market conditions as the reason for these changes. This follows a previous price increase in August 2025, which was also attributed to tariffs imposed on imports to the U.S.
Earlier this year, Nintendo took legal action against the U.S. government in an attempt to recover tariff payments after a Supreme Court ruling deemed the Trump administration’s global tariffs illegal. In its latest earnings report, the company confirmed that it had received around $300 million in tariff refunds and emphasized that these costs were primarily absorbed by the company rather than being passed on to consumers.
However, Nintendo, along with other companies like Sony and Amazon, is currently facing a consumer lawsuit for not returning these tariff refunds to customers. In a motion to dismiss filed in July, Nintendo argued that it is not legally obligated to refund customers, asserting that buyers received the products they paid for despite the price increases caused by tariffs.
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