Behr has officially revealed its Color of the Year for 2027, and it’s a striking shade named Grounded (T27-01). This new hue, nestled between moss and olive, is infused with brown undertones that enhance its earthy appeal.
Kayla Kratz, Behr’s head of color, describes Grounded as a color that transforms with the light. “In clear morning light, its mossy green feels freshest,” she explains. “Through the middle of the day, the olive becomes more pronounced; by evening, the brown undertones surface and the room feels deeper, warmer and more enveloping.” This dynamic quality was a key focus during the development process.
Crafting the Perfect Shade
Behr’s Color Lab meticulously experimented with various formulations to perfect Grounded. The team aimed to balance the interplay between green and brown, ensuring each element contributed distinctly to the final shade. Kratz notes, “We wanted the moss to keep the color feeling alive, the olive to carry the warmth, and the brown to add depth without pulling the shade too far away from green.” This thoughtful approach highlights the brand’s commitment to innovation in color design.
A Reflection of Nature
The introduction of Grounded aligns with a broader trend Behr has observed across various design sectors, including fashion and home décor. The company notes a growing preference for richer earth tones and tactile materials that foster a sense of connection to the natural world. Kratz draws inspiration from nature, stating, “Beneath a tree canopy, green exists beside bark, soil, and shadow; it changes with the light, yet everything still feels connected.” Grounded aims to encapsulate this relationship within a single color.
Shifting Interior Trends
This new color marks a significant shift away from the notion that restorative interiors must rely solely on pale neutrals. Behr predicts that comfort in 2027 will lean towards warmer, earthier, and more expressive palettes. Grounded serves as the anchor for Behr’s broader 2027 Color Trends Palette, which also features warm neutrals, layered greens, muted pinks, clay tones, soft blues, and deeper shades like Nightfall and Sarsaparilla. Additionally, seven colors from Behr’s archive will make a comeback, including Coastal Beige and Denim Light.
This article was produced by NeonPulse.today using human and AI-assisted editorial processes, based on publicly available information. Content may be edited for clarity and style.
