Apple has announced an updated version of its AirTag tracking device, referred to simply as “the new AirTag.” This iteration brings notable enhancements, primarily driven by a new Bluetooth chip.
Originally launched five years ago, the AirTag gained popularity for various tracking applications. However, concerns regarding unwanted tracking and stalking emerged, prompting Apple to implement additional features and protections over time. The new version aims to enhance the device’s overall effectiveness.
Improved Range and Audio
The new AirTag incorporates a second-generation Ultra Wideband chip, similar to the one used in recent Apple devices like the iPhone 17. This upgrade allows the AirTag to utilize the Precision Finding feature within the Find My app, enabling users to locate the AirTag—and the item it is attached to—from distances up to 50 percent farther than before.
Additionally, the speaker in the AirTag has been enhanced, now operating at 50 percent louder volume. These improvements aim to address user feedback regarding the challenges of locating items effectively.
Security Features and Pricing
Apple also highlighted the AirTag’s security features, including encryption that ensures only the owner can access the device. Furthermore, the company has partnered with airlines to allow temporary access to the AirTag’s location services, facilitating the tracking of lost luggage.
It is important to note that the new AirTag does not introduce any groundbreaking features beyond those already available in the previous model. Instead, it focuses on enhancing accuracy, volume, and range. The pricing remains consistent, with a single AirTag priced at $29 and a pack of four available for $99.
The new AirTag is currently available for order on Apple’s website and will be in physical stores later this week.
This article was produced by NeonPulse.today using human and AI-assisted editorial processes, based on publicly available information. Content may be edited for clarity and style.








